About Laurie

“Laurie Gerlach is a master negotiator. That’s why she is the GO-TO Real Estate Pro of Marina Bay!” —Kent Farney

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San Francisco Bay Area Realtor, Laurie Gerlach, has more than thirty years of solid experience.

She specializes in multi-unit residential projects, investments, private condos sales, property management, and conversions of rentals. Laurie effected over 15 successful conversions for developers in NY/NJ, ranging in size from 62 units to 1100 units. Her most outstanding acheivement was the conversion of Hudson Harbour in Edgewater, NJ, 364 units; a 4 million acquisition to a 24 million dollar sell out in a mere 8.5 months. As a master negotiator in The SF Bay Area, she continues to orchestrate sales of multi-unit residential developments, new homes, and conversions for both individual and corporate clients in Northern California. She is currently Regional Director for Compass Real Estate, where she leads programs for loan modification, short sale negotiation, REO’s, all types of residential loss mitigation;as well as, educating developers and the general public on the benefits of “green real estate”, both in lifestyle and investment.

During 2006-07 she was a lead sales person at The Shores, a condominum conversion development on The SF Bay Trail, where she represented Pacific Marketing Assosciates and sold 65% of all sales singlehandedly in the community and almost 60% of the total volume of sales. She then was recuited by Emerald Fund, SF & Kennedy Wilson to participate and effect the successful auction on the property of 31 select homes. Gerlach stepped into conversion as the market was significantly declining, and still sold close to 14 million dollars volume, in a 10 month period.

She has a strong personal and professional passion for Green Building, and is certified in green building and remodeling. Her Bachelor of Arts in Psychology and Communications from Syracuse University gave her a strong foundation in the art of listening to her clients – and in learning to understand their needs. With a strong presence in the San Francisco Bay Area, Laurie gives back by mentoring young girls in challenged SF neighborhoods. She also facilitates a weekly group at the SF Child Abuse Prevention Center for mothers who have a history of sexual abuse.

DRE license #01291092

With 30 years of Real Estate Leadership, Laurie Gerlach is a master negotiator orchestrating sales of multi-unit residential developments, new homes, and conversions for both individual and corporate clients in Northern California.